We analyzed over 1,000 queries and controlled for branded search by segmenting it out of the results. In this study, we provide benchmark click-through rate data by position. One of the main takeaways is that the meta description is one of the main elements that compel users to click-through on your organic listings. We sum up the findings in a previous post, SEO & Intent 2020: New Study Reveals True State of Search.
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